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he
protection of visual identity is probably one of
the most important
issues when it comes to
developing concepts in which corporate identity
is used. Both in web design and in print - corporate identity
manuals give designers precise guidelines on how logotypes, colors
and typography. |
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Basically for one simple reason: to promote the visual identity
in the most convenient, consistent and efficient way and make
sure no mistakes are done. E.g. the logotype remains readable
and the whitespace around the logo gives it the space it needs
to breathe and be effective - throughout various projects.
SmithMedia is well versed in all aspects of Corporate Identity
and logo design, some samples can be found below |
