SmithMedia Identity And Logo Design Center
The protection of visual identity is probably one of the most important issues when it comes to developing concepts in which corporate identity is used. Both in web design and in print - corporate identity manuals give designers precise guidelines on how logotypes, colors and typography.
Basically for one simple reason: to promote the visual identity in the most convenient, consistent and efficient way and make sure no mistakes are done. E.g. the logotype remains readable and the whitespace around the logo gives it the space it needs to breathe and be effective - throughout various projects. SmithMedia is well versed in all aspects of Corporate Identity and logo design, some samples can be found below.